CIRCLES OF LIFE

CIRCLES OF LIFE

It’s often our parents who teach us to ride a bike and thus introduce us to a lifelong pleasure. Ahead of Father’s Day, we offer a heartfelt thank...

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Evolution in Short(s)

Evolution in Short(s)

Cycling shorts have come a long way since their humble beginnings. We will fast track through history and explore the evolution of this essential p...

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PRISMA – SEEING THE LIGHT

PRISMA – SEEING THE LIGHT

You might have noticed our new range looks a bit different. There’s the particularly bold colour palette for starters. Turns out you can have too m...

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TAKE THE ROUGH WITH THE SMOOTH

TAKE THE ROUGH WITH THE SMOOTH

Meet the versatile new Pearson gravel bike designed to take you further than ever before. “The limits of my language,” wrote Ludwig Wittgenstein, ...

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A RAID ACROSS THE BORDER

A RAID ACROSS THE BORDER

The racing was hard - with the tone being set by an inexperienced pace car driver who had the "neutral start" up to about 40kmh! That split the fie...

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SPACE: THE CYCLE FRONTIER

SPACE: THE CYCLE FRONTIER

To design a truly cycling-friendly city, most architects and planners will tell you the best way is to start from scratch. The reality, of course, ...

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THE SPECIAL ONE

THE SPECIAL ONE

Packed with natural performance properties, merino is the wonder fabric every cyclist should own. Merino, not to be confused with a certain Po...

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SAY HELLO, WAVE GOODBYE

SAY HELLO, WAVE GOODBYE

Twenty twenty-two was the year Vladimir Putin let loose his war machine on Ukraine. A year the rest of us, in response, turned off our central heat...

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